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Posts Tagged ‘Ikea’

I have to admit that I went on my recent Ikea junket with a hidden agenda: find the rudest sounding Ikea product name.

After fifteen minutes of being led through the story by my charming guide Mark, I blurted out my agenda.

“Oh, great!” he said, rubbing his hands together with glee. “My favourite one is just around the corner…”

And he led me to a DUMBASS wardrobe – although it was ostensibly spelt DOMBÅS. I knew then that I was in good hands.

I was there to learn about the Ikea Family, the loyalty program recently launched here in Australia. Oh, and to receive my Ikea goody bag, which didn’t disappoint, not least because it contained a complimentary bottle of Glügg. Yes, Glügg! For the record: I’m still unsure of what, exactly, Glügg is, but I expect that there will be a Glügg Occasion at my 40th birthday party, some time after 4am when the wine’s run out.

A few things I learnt about the Ikea Family:

  • It’s free to join and you can join online from the comfort of your own home or in-store at your next visit.
  • If you forget your card or your small child has played 52 pick-up with the contents of your wallet back in the car, you can print yourself out a temporary one in-store.
  • Swiping your card at the checkout earns you savings on a host of different products throughout the store – most are ongoing and with a few “limited time only” offers thrown in for good measure.
  • Every time you use or swipe your card in-store, Ikea donates 10c to charity and somewhere someone opens another bottle of Glügg (OK, so I made that last bit up).
  • Your purchase is insured from store to home which is good news for people who do things like drive into a low multi-storey carparks, completely forgetting they have new roof racks on their car – should such people exist.
  • Ikea’s usual 90 day return policy is extended to 365 days for Ikea Family members. Ikea’s policy is generous, according to my guide Mark. You can return something as long as it is in “re-sellable” condition and with its original packaging.

“So!” I piped up, when Mark shared this last point with me. “Let’s just say someone who was about to turn 40 – don’t know who – bought a whole heap of garden furniture and party lights – for example – and then discovered a few days after they’d turned 40 that they actually need it any more?”

Mark, thinking I wasn’t serious, laughed and told me a story about once selling a man 148 folding chairs and then seeing him the following week trying to return them, each with a little bit of grass on the bottom of their legs.

That chair-returning man was a loser. I totally would have crocheted little booties for the chairs to protect them from the grass. You know, with my non-existent crocheting skills – the same non-existent crocheting skills that I plan to use one day to crochet my friend Mrs Woog a merkin. What’s more, I would have given those crocheted chair booties a fabulous Ikea name like KNUBBIG (which is actually the name of an Ikea table lamp and looks a little like BIG KNOB, tee hee hee. I hope it comes with ANSLUTA power cord connection. A SLUTTER, geddit?).

Anyway, Mark, if you ever see someone trying to return 148 folding chairs and the Ikea Dodgy Returns Crime Lab picks up acrylic wool fibers on the base of their legs, it’s fair to say that the perpetrator got the idea here.

Also, if there’s a sudden rush on Glügg, you’ll know who to thank.

Glügg!

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It goes without saying that I’m extremely popular. I get a lot of emails. Like a lot a lot. And increasingly, more and more of them are like this:

Hi there,
I came across your site and thought it was neat! I was wondering if you
offer any advertising opportunities? Please let me know if you do, I have a
client that might like to advertise on your site.
Thanks,
Lindsay

I like to respond to such emails in the following way:

Dear Lindsay

I’m thrilled that someone finds my site ‘neat’. Most people use words
like ‘appalling’, ‘slovenly’ and ‘extremely alarming’.

I’m curious to know what kind of advertiser would want to associate
itself with a site in which an inflatable Brad Pitt wears a beard made
of pubic hair, topics such as anal grooming are discussed openly and
grown women wearing half a bird on their head attempt to
prostitute themselves at the races in order to get free drinks.

Looking forward to hearing from you,

The NDM

Funnily enough, I have yet to hear back from Lindsay – or any others of her ‘ilk’.

Then the other day I got a personal email from a PR chick at Ikea Australia, making me an “offer I couldn’t refuse” regarding their recently launched loyalty scheme called “The Ikea Family”. It’s the kind of thing that makes you worry you’ll wake to find a horse’s head in your bed upholstered in ‘Snöa Flinga’ fabric.

Turns out it really was an offer I couldn’t – or rather, didn’t want to – refuse.

In the interests of full disclosure, I know this PR chick well – I like the cut of her jib. I have gone drinking with her. I let her beat me at online Scrabble. I even gave our mutual friend JS an inadvertent vibrator in her presence.

However, this is not a good enough reason for me to ‘sell out’. After all, I generally don’t play the ‘blogger game’. I don’t run giveaways (although I’m making an exception for the lovely ladies at Cocktails At Naptime in a week or so), I don’t do product reviews or even take part in blogging memes. I just keep writing away in my little ivory blogging tower – although it’s more brown than ivory because I’ve failed to clean it for a few years.

The fact was there is something about Ikea that I really like. There’s the promise of cheerful livable storage solutions in extremely small spaces. My house is currently small and cheerful. But there is nothing livable about it. And most of our storage solutions involve shoving things under the bed.

Also, the words ‘goody bag’ may (or may not) have been mentioned.

“How big is the goody bag?” was my first question when I spoke directly to my Ikea-based friend. “Can it, say, fit a flat-packed kitchen??”

Apparently not. Still, a girl can dream.

So here’s the deal: Ikea are sending a car to drive me and my three children to Ikea where they’ll give me a personalised tour of the store while my children play it up big in SMÅLAND. We will then dine together in the Ikea restaurant on meatballs, mash and (my personal fave) lingonberry sauce (I don’t know what a lingonberry is, exactly, but I like its work) before being returned home. With my goody bag.

The kids are particularly excited about ‘SMÅLAND’. And so am I. One friend said her son absolutely loved going there but that she, herself, was a bit suspicious about the fact that they made her check him in at one desk and then pick him up from another. She suspected they might “process” him in some way between the two desks.

“They probably flat-pack him and then reconstruct him with an Allen key,” I remarked. “I bet he’s returned to you better than ever, though – you know, he probably has that serene feeling you get after you’ve had a spinal readjustment at the chiropractor.”

So yes, I’m extremely excited at the prospect of my children being serene.

And to be frank, I’m extremely excited about my goody bag (did I mention there was going to be a goody bag?). I particularly look forward to watching Sven, the handsome Swedish handyman who will obviously be one of the ‘goodies’, construct my brand new kitchen in a single evening while I sit back and drink lingonberry Schnapps. (Again, a girl can dream, right?).

Anyhoo, I just thought I should warn you all  that I’ll be writing about my initiation into the “Ikea Family” one day soon. If anyone has any objections to me pimping my blog this way, please let me know and I’ll reassess the situation – after I’ve digested my meatballs, that is.  Oh, and seen how handy Sven is with that Allen key of his…

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